Brand Creation

UNWIND
THE DE STRESS
THERAPY CO

HoohaaDesign were approached,
to create a new brand and visual
identity for Unwind -The De-stress
Therapy Company, who specialise in
variety of relaxation therapies as well
as range of beauty treatments for both
men and women.

Our approach was to give them a
strong, clean logo to be the centre
point of the branding. The brief asked
for the brand to work entirely in black
& white, which we used to establish
a differentiation between the male
and female services provided.

The identity we created reflects the
calming feel of the therapeutic process
through its clean and simple stylings.
We used the secondary line element
to unify the services with the brand logo,
creating a fluid and universal brand
styling that can be applied to a multitude
of marketing material.

DELIVERABLES:
Identity / Brand Guidelines /
Stationery / Promotional Literature / Exhibition Panels / Signage Proposals

Brand Creation

JANE MARIES FASHION ACCESSORIES

Jane Marie's Fashion Accessories, is a small and exclusive fashion accessories boutique, located under the falling shadow of one of Lincolnshire's most beautiful historic Windmills.

Our brief was simple, a creative response to an identity which reflected the quality and beauty of the products Jane Marie offers - we gave her just that.

We approached the identity for this exclusive boutique with a delicate and sympathetic touch in-keeping with the historic surrounding, and expressing
the delicate and decorative nature of
the products available.

At the heart of the identity is an
elegant typographic ident reflecting
the sophisticated quality and beauty synonymous with all that is on offer
at Jane Marie's Fashion Accessories.
The identity is both versatile in its application and timeless in its styling.

A visual brand style has been created across promotional material, with a mix
of bespoke graphic illustrations combined with the vibrant yet subtle colour palette,
to appeal to a wider age range whilst not alienating the current clientele.

DELIVERABLES:
Identity / Brand Guidelines / Interior Concepts / Promotional Literature

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Logo Design

WHITGIFT ENGINEERING COLLEGE
HOUSE IDENTITIES

Whitgift Engineering College approached Hoohaa to design a series of house brand logos based upon three iconic engineers:
Thomas Telford, George Stephenson & Isambard Brunel.

The idents are bold and simple in form,
making them instantly recognizable and
easily reproduced .The use of a primary
colour pallete, enable the college to
retain a strong visual impact, whilst
also providing maximum flexibility for
colour-matching on variety of mediums
and from various suppliers.

The the three houses now feature
heavily throughout the school and are
designed to provide the distinctive sub divisions for the college.

DELIVERABLES:
Multiple Identities - inc stamp designs / Brand Guidelines

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